Positioning Nuix as a global cybersecurity expert

The Challenge:

Nuix is a fast-growing Australian-based global software company with solutions for investigation, cybersecurity, insider threats, litigation, regulation, privacy, risk management, and other essential challenges. Nuix wanted to ramp up its media profile in Australia and overseas in the lead up releasing a new line of security and intelligence products (Nuix Insight) in 2016-17. It sought to raise its reputation with a senior executive audience as Australia’s authority on all matters cybersecurity.

The Strategy:

In 2015 and 2016 opr helped Nuix:

  • Develop a thought leadership platform, strategy and key messaging
  • Maximise media opportunities for visiting executives and cybersecurity experts
  • Secure connections with peak government and business organisations.

The Results:

Nuix now achieves regular tier-1 media coverage including top stories in The Australian, Australian Financial Review, The Sydney Morning Herald, the ABC and Sky News

Influential journalists regularly seek responses from Nuix on cybersecurity issues affecting national security and the corporate sector

Nuix is a trusted advisor to government; it took part in briefings that helped inform the Department of Prime Minister and Cabinet’s Cyber Security Strategy

Nuix recently gained international media coverage and recognition for its supporting role in the Panama papers investigation