Jacquie Potter

Jacquie Potter

HR & Talent Director, opr

Jacquie has over 15 years’ experience in communications, developing integrated campaigns for leading brands including Microsoft, American Express, Twitter and Ancestry.

She has a deep understanding of what businesses need to do in order to tell stories that shift behaviour.  She has delivered multiple award winning campaigns including: Microsoft Aussie Words and the first Microsoft Office Mayor Meet Up; the 2014 – 2016 American Express Shop Small Campaign; and with five Golden Sabres for Ancestry.com and Microsoft.

Known for her strategic leadership, interagency collaboration and team work, Jacquie provides senior counsel to some of Australia’s biggest brands.

During her 11 years at opr, she’s had the opportunity to work across a broad range of clients spanning multiple sectors and audiences, giving her a deep understanding of the Australian and APAC landscape. Prior to opr, Jacquie lead the PR efforts for the Commonwealth Government Young Endeavour Youth Scheme.

Jacquie is an acknowledged client relationship leader and has a tremendous track record in building high performance teams.

Jacquie holds a Bachelor Degree from Charles Sturt University, Bathurst and has MBA from the University of New England.