Chief Executive Officer, opr
Richard Brett has 20 years’ experience of marketing communications, brand strategy and communications agency leadership. His passions including using public relations and social media to lead integrated campaigns, outcome based measurement and using new technology to drive innovative creativity for brands. Before joining opr in October 2013, Richard was managing director of Shine Communications in London. Richard’s responsibilities at Shine included setting the vision for the agency’s growth strategy and market position. The strategy of insightful, strategic creativity, outcome based measurement and an employee centric culture secured Shine 104 award wins or shortlists between 2011 and 2013, making the agency the most awarded single office agency in Europe. At Shine Richard also led a number award winning campaigns for clients such as eBay, ghd, Forever 21, SAB Miller and Vodafone. Previously, Richard joined Samsonite in 2006 as global director of communications, and then was appointed VP, global marketing communications in 2007. In 2010 Richard received a distinction for his MBA in Management from Imperial College London.