believability is our business.

About opr

Opr was created in Australia in 2001. Our founders sought out the best boutique agencies across the country and brought them together: Howorth for business-to-business and technology specialists; Parker & Partners for public affairs and corporate communication; Impact for employee engagement.

The depth of specialist capabilities within opr is unmatched in the Australian PR industry. Each of our brands is narrow in its focus and deep in its specialisation.

Where we didn’t believe there was a market leader, we created new brands from the ground up – Pulse for consumer and brand marketing; opr Health for healthcare and health-related lifestyle and, most recently in 2009, we created Social@Ogilvy, Australia’s first and now largest, dedicated social media agency.

Today, more often than not we come together as opr – where a team is needed that can handle more than just one specialist area, for example when a brief demands corporate PR, employee engagement and resonance with their customers.

Our Agencies

opr is the parent brand for six PR agencies and practices that cross disciplines and sectors.

When clients have a brief that requires just one discipline they will work with that agency brand (e.g. Pulse for Consumer PR, Howorth for technology, etc.) – but where an integrated team is needed that may require different disciplines we build a team from across the six brands and come together as opr. It’s that simple.

Our Offices



30 The Bond
30 Hickson Road
Millers Point  NSW  2000
02 8281 3200


Level 25
2 Southbank Boulevard
Southbank VIC 3006
03 9682 3713


Level 2
9 Sydney Avenue
Barton ACT 2600
02 8281 3200

Our Network

opr is owned by WPP Holdings (Australia) Pty Ltd. The expertise of our team allows us to offer a full range of communications services within nine global practices: Brand Marketing, Corporate, Healthcare, Social & Digital, Internal Communications, Public Affairs, Technology, Business-to-Business and Government Relations.
In addition, we are the preferred PR partner to Ogilvy, working with them to develop integrated public relations campaigns to support their clients in Australia and across the Asia Pacific region.

Our Community Service Work

The Bell Shakespeare Theatre Company

The Bright Alliance

Bus Stop Films

Curious Works

The Funding Network

LBW trust

Sax Institute

The Thyroid Foundation


The Walkley Foundation

The Wayside Chapel

The Victor Chang Institute