Author archive for OPR

  • Corporate social responsibility: The (mostly) good, the bad, and the ugly

    31 January 2018: Since the dawn of public relations, healthy consumer skepticism has raised the question: “Why? Why am I being…

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  • Launching Pink Hope’s ‘Don’t Be Dense, Be Dense Aware’ Campaign

    January 12, 2018: Pink Hope is a preventative health organisation working to ensure every individual can assess, manage and reduce their risk of…

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  • opr announces latest Trumpet winners

    December 20, 2017:  The Trumpets is our formal employee recognition program which is designed to acknowledge and reward our team…

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  • opr announces new leadership team to kick-start 2018

    Sydney, December 15, 2017: opr has announced changes to its executive leadership team. Richard Brett has been promoted to CEO…

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  • Project Botanicals delivers a sensory adventure

    November 23, 2017:  opr is proud to have worked on Bombay Sapphire’s new Project Botanicals experience in Sydney and Melbourne…

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  • Why Authentic Relations should be the next ‘PR’ rebrand

    13th October 2017: “Stop shouting. We can’t hear you.” This may well be the slogan for the 21st century, according…

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  • opr appoints Executive Creative Director

    10 October  2017:  opr Australia has appointed Bridget Jung, a heavyweight creative lead with international and multi-discipline experience, to the…

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  • Forget the platform, your story should be the only thing that matters

    6 October 2017: Marketing and communications looks like it was an easy job in the pre-internet age. There were only…

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  • AR: A new dimension for brand engagement

    28 September 2017: The new devices announced by Apple recently were not ‘meh’ if you work in the media and marketing…

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  • Funding journalism into the (New) Newsroom of the future.

    13th September 2017: Shrinking newsrooms have, sadly, been something of a constant in the media for the past few years…

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