Consumer PR

  • Creators for Change

    Working in communications and marketing, we all understand the power social media has for brands. But what about using social…

    by
  • PRIA PRESIDENTS AWARD GOES TO OGILVY PR’S SUSAN REDDEN MAKATOA

    Susan Redden Makatoa, group managing director, opr Corporate, was awarded President’s Award: Industry Contributor of the year by the Public…

    by
  • When Saying Something Nice Is the Only Way to Change Someone’s Mind

    When town hall participant Karl Becker got the closing question in the second presidential debate, I was thrilled to see him ask…

    by
  • opr is recognised for excellence in public relations at NSW PRIA Awards

    opr and its member agencies were recognised at last night’s PRIA NSW Awards For Excellence. The award ceremony celebrates its…

    by
  • Where are all the good books?

    It was a claim that hushed the crowd.  “There are no good books”, said Lev Grossman, from the stage at…

    by
  • opr goes from strength to strength, with latest success in the WPPed Cream Awards and PRIA Golden Targets.

    opr has more fantastic news to share, with another strong performance in two major awards. First, the coveted WPPed Cream…

    by
  • Another viral day in the office

    There is no secret formula to going viral with a campaign. ‘Going viral’ seems to be a lusty obsession of the…

    by
  • opr leads the way with seven shortlisted campaigns in the 2016 Asia Pacific SABRE Awards

    6 September 2016, Sydney: opr Australia has proved its ability to triumph across a range of categories with seven shortlists…

    by
  • Strategy – The ‘how’ of communications

    When we talk about strategy, what do we actually mean?  It can be an ambiguous term, often overused, but I…

    by
  • It’s time for a management shake-up

    A few weeks ago when I told my mum that I was attending a conference in Sydney on journalism and…

    by