opr News

  • Howorth rebrands to mark 25 years of excellence

    New contemporary look reflects role as a dynamic integrated communications agency that puts audience and content first To celebrate its 25thanniversary opr’s specialist business and technology communications agency Howorth has unveiled a new brand identity. Since the agency’s inception in 1993,…

  • How to lose from Opposition – and other lessons from election night

    Too many of our politicians woke up yesterday swallowing the bitter pill of 2018 Victorian State Election. The landslide result for Victorian Premier Daniel Andrews and the Labor Party, who achieved a 4.8 per cent swing, sees implications for parties,…

  • How to build great media relationships

    6 November 2018:  In PR and communications, we often talk about the importance of building and maintaining relationships. Take a quick scroll through the online job boards and you’ll see it called out as a must when applying for any…

  • opr announces new management structure and promotions

      October 25, 2018: opr has announced a new management structure that incorporates the introduction of a new Chief Growth Officer and Managing Partners in its specialist business practices. These appointments have been created to ensure the agency evolves its…

  • Trumpet Winners Announced for Q3 2018

    28 August 2018:  The Trumpets are our formal employee recognition program which are designed to acknowledge and reward our team members for the great work that we do. opr’s culture is built on five core values – Bravery, Creativity, Curiousity,…

  • opr Melbourne Bolsters Client List with City of Melbourne Fashion Week

    27 August 2018: opr Melbourne has signed on City of Melbourne for Melbourne Fashion Week as its latest client win. opr Melbourne, Managing Director, Jacquie Potter, said: “We’re thrilled to partner with such a strong local institution here in Melbourne. More…

  • ScoMo Gets Australia’s Top Job

    24 August 2018: Australia will have its fifth Prime Minister in five years after Scott Morrison won a party room ballot 45 votes to 40 votes against Peter Dutton with Deputy Leader, Julie Bishop, knocked out after the first round of…

  • How to Win Attention By Swimming Against The Tide

    22 August 2018: The fight for attention has never been so fierce. The leader of the free world has overcome this problem with a strategy built on fake news, alternative facts and truth that isn’t the truth. That’s obviously not a…

  • Pulse Expands Its Client Base With Three Big Brand Wins

    17 August 2018: After competitive pitches, Pulse Communications has been appointed as the brand marketing agency of record for newly-launched Halo Top, the low-calorie frozen dessert brand with a cult following that hails from the US, and KitchenAid, the premium kitchen…

  • 2018 Winner of the Michael Hartmann Award Announced

    15 August 2018: The Trumpets are opr’s formal employee recognition program that recognises and rewards behaviours across the business that are aligned to our five company values – Bravery, Creativity, Curiousity, Innovation and Partnership. There are four quarterly winners. Of…

  • Five Ways To Get More From Your Mentor

    27 July 2018: We recently supported Women for Change at an inspirational breakfast event with Foreign Minister The Hon. Julie Bishop, who discussed the importance of mentoring for the advancement of women. The morning was empowering, and we took away…

  • Howorth Helps List Raiz on the ASX

    12 July 2018: Raiz (formerly Acorns), is a mobile app that helps its customers save and invest starting with virtual spare change from your everyday purchases, and invest this into a diversified portfolio of stocks and bonds.  It has steadily grown its Australian user base…

  • Totto and Your Inorganic Future

    28 June 2018: At the Cannes Lions this year we’ve been treated to many artificial intelligence insights. It’s one of the major discourses of our time. But what does it mean? Will it be good or bad? Will I lose my…

  • Trumpet Winners Announced for Q2 2018

    27 June 2018:  The Trumpets are our formal employee recognition program which are designed to acknowledge and reward our team members for the great work that we do. opr’s culture is built on five core values – Bravery, Creativity, Curiousity,…

  • The Big Not Easy

    27 June 2018: This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights. AI might change the way…

  • What Blockchain Will Mean For Media and Marketing

    25 June 2018: Creative destruction. To many of us, it describes the feeling when a team member or client rejects an inspired creative idea. To 18th century economist Joseph Schumpeter, it was a critical spark of insight: how capitalism spurs…

  • opr and Microsoft Xbox Extend Partnership to Include Xbox Greater Asia

    22 June 2018: Following its longstanding and award-winning partnership with Xbox Australia inspiring and connecting with local gamers, opr today announced an extended remit with the global gaming brand; now including the Greater Asia region. As part of this extended partnership,…

  • Jacquie Potter Promoted to Managing Director of opr Melbourne

    19 June 2018: opr has promoted Jacquie Potter to the role of Managing Director of its Melbourne PR operations, effective immediately. Richard Brett, CEO opr said: “I am thrilled Jacquie has accepted the role of Melbourne’s Managing Director. I believe…

  • opr Proud to Launch Aussie Luxe Sleep Brand

    15 June 2018: Last week, opr launched Shleep, a new lifestyle brand inspired by Australian’s growing motivation and desire to include sleep in their definition of healthy lifestyle. Shleep promises The Best Mornings Ever and even better waking life, because its…

  • Pulse wins Silver at the PR Asia Awards

    14 June 2018: Pulse Communications, part of opr, wins Silver at PR Awards, Asia We are thrilled to share the fantastic news that opr has won a silver at the PR Awards, Asia 2018 in the Technology Campaign category for UBank’s campaign…