opr News

  • 2018 Winner of the Michael Hartmann Award Announced

    15 August 2018: The Trumpets are opr’s formal employee recognition program that recognises and rewards behaviours across the business that are aligned to our five company values – Bravery, Creativity, Curiousity, Innovation and Partnership. There are four quarterly winners. Of…

  • Five Ways To Get More From Your Mentor

    27 July 2018: We recently supported Women for Change at an inspirational breakfast event with Foreign Minister The Hon. Julie Bishop, who discussed the importance of mentoring for the advancement of women. The morning was empowering, and we took away…

  • Howorth Helps List Raiz on the ASX

    12 July 2018: Raiz (formerly Acorns), is a mobile app that helps its customers save and invest starting with virtual spare change from your everyday purchases, and invest this into a diversified portfolio of stocks and bonds.  It has steadily grown its Australian user base…

  • Totto and Your Inorganic Future

    28 June 2018: At the Cannes Lions this year we’ve been treated to many artificial intelligence insights. It’s one of the major discourses of our time. But what does it mean? Will it be good or bad? Will I lose my…

  • Trumpet Winners Announced for Q2 2018

    27 June 2018:  The Trumpets are our formal employee recognition program which are designed to acknowledge and reward our team members for the great work that we do. opr’s culture is built on five core values – Bravery, Creativity, Curiousity,…

  • The Big Not Easy

    27 June 2018: This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights. AI might change the way…

  • What Blockchain Will Mean For Media and Marketing

    25 June 2018: Creative destruction. To many of us, it describes the feeling when a team member or client rejects an inspired creative idea. To 18th century economist Joseph Schumpeter, it was a critical spark of insight: how capitalism spurs…

  • opr and Microsoft Xbox Extend Partnership to Include Xbox Greater Asia

    22 June 2018: Following its longstanding and award-winning partnership with Xbox Australia inspiring and connecting with local gamers, opr today announced an extended remit with the global gaming brand; now including the Greater Asia region. As part of this extended partnership,…

  • Jacquie Potter Promoted to Managing Director of opr Melbourne

    19 June 2018: opr has promoted Jacquie Potter to the role of Managing Director of its Melbourne PR operations, effective immediately. Richard Brett, CEO opr said: “I am thrilled Jacquie has accepted the role of Melbourne’s Managing Director. I believe…

  • opr Proud to Launch Aussie Luxe Sleep Brand

    15 June 2018: Last week, opr launched Shleep, a new lifestyle brand inspired by Australian’s growing motivation and desire to include sleep in their definition of healthy lifestyle. Shleep promises The Best Mornings Ever and even better waking life, because its…

  • Pulse wins Silver at the PR Asia Awards

    14 June 2018: Pulse Communications, part of opr, wins Silver at PR Awards, Asia We are thrilled to share the fantastic news that opr has won a silver at the PR Awards, Asia 2018 in the Technology Campaign category for UBank’s campaign…

  • Ogilvy PR Australia Changes Name To opr

    6 June 2018: Australia’s largest public relations and communications agency, Ogilvy PR Australia, has rebranded to opr and established itself as a separate entity within WPP AUNZ. The new opr agency brand signifies a nod to its Ogilvy heritage, a new…

  • What Makes Us Fall In Love With A Brand In 2018?

    28 May 2018: If you like a brand you’re more likely to buy. The idea that likeability creates loyalty is simple but not easy to achieve. Last year, US millennials spent about $200 billion. It’s estimated that they’ll have more…

  • 2018-2019 Federal Budget Highlights

    Not quite Santa Claus but a little in it for everyone   Budget Highlights Revenue: $486.1 billion in 2018-19 Expenditure: $488.6.3 billion in 2018-19. Budget Position: Deficit of $14.5 billion in 2018-19 with a return to surplus of $11 billion…

  • 2018-2019 Federal Budget Preview

    7 May 2018: 2018-19 Federal Budget Treasurer Santa Claus prepares for his night of giving With 36 hours to go, the paint is drying on the battlelines that have been drawn ahead of the next election. Rivers of gold have provided…

  • Xbox Team Win PromaxGAMES Award

    2 May 2018: The opr Xbox team were presented with a PromaxGAMES Award over the weekend for Best Outdoor Advertising campaign for Xbox Stay N’ Play. The PromaxBDA Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and…

  • Insights from Inside the Jury Room at D&AD

    26 April 2018: Executive Creative Director, Bridget Jung, sat down with Candide McDonald, editor of The Stable, to share her experience in the Jury Room of D&AD. The Stable: D&AD judging is tough. The work has already gone through pre-selection judging. Good…

  • opr Employee Experience receives 2018 IABC Gold Quill two years running

    17 April 2018: opr Employee Experience’s work with BHP on connecting their 65,000 plus employees to its strategy has been awarded an International Association of Business Communicators (IABC) Gold Quill. The award program recognises business communications excellence globally, and is acknowledged…

  • Head to Head: Should the industry eliminate unpaid internships?

    17 April 2018: This week, Mumbrella invited Howorth’s Managing Director Graham White to share an opposing view on the industry’s biggest issues. Graham went head to head with Neon Black’s Soraya Calavassy on whether or not there is room for…

  • Balancing Your Authentic Self in the Midst of a Technology Revolution

    28 March 2018: Being a SXSW virgin, coming into the conference I was nervous and naturally curious on what to expect. I have heard from so many people that it is bigger than any festival you have been to before…