Did you know half of B2C marketers have a content strategy, but it’s not documented?
As a Brit this reminds me of Brexit and the time Boris Johnson and Nigel Farage had a plan for how Britain would leave the EU. Against all expectations the Leave campaign won…and Johnson and Farage quickly stepped down from spearheading the movement without presenting their strategy. In fact, after the vote it was reported a senior Conservative MP admitted the Leave campaign never had a plan for managing the aftermath of Brexit. Thanks for that Nigel and Boris.
For the complete article head to Influencing.