10 October 2017: opr Australia has appointed Bridget Jung, a heavyweight creative lead with international and multi-discipline experience, to the newly created position of Executive Creative Director (ECD).
Jung joins from Marcel Sydney where she was Creative Director and prior to that she worked in Paris with both DigitasLBi as its Chief Creative Officer and ECD at OgilvyOne.
opr’s CEO Kieran Moore said the agency searched across all disciplines to find the right cultural and creative fit for the ECD, placing emphasis on finding someone who was free from thinking about channels and disciplines and able to work across the breadth of briefs the agency works on – from consumer, to business, to corporate and to government.
“Our clients face incredible change and disruption every day. Great ideas are becoming harder to come by – and more central – to our clients’ business successes and how we earn them influence,” she said. “While we have an extraordinarily creative team, it was time to appoint an individual to lead the charge and push us forward as an integrated communication discipline.
“We went through a rigorous process to find the right creative lead, and Bridget stood out, as a multi-disciplinary thinker who really understands the power of earned media. We’re excited about this new, energetic and creative approach she will bring to the agency and each of our businesses.”
Effective immediately, Jung will work across opr’s corporate, health, brand, business and technology capabilities, and work with opr’s strategy team and account leads to drive outstanding work across all the agency’s clients. She will also join the company’s Executive Leadership Team, reporting to Deputy CEO Richard Brett and working in close partnership with Kaz Scott, Director of Planning and Strategy.
Jung said of joining opr: “There’s never been a more exciting time to join PR. Earned influence is becoming more central to organisational and business success as we saw at Cannes this year. opr is already producing outstanding creative thinking and I jumped at the chance to work with the agency’s incredibly talented teams and fantastic clients. I’m looking forward to joining a different type of agency that demands a more inventive approach to creative thinking.”
opr is part of WPP AUNZ, Australasia’s leading marketing communications group.