Thursday, June 16, 2016.
Last night marked the 15th anniversary of PR Week Asia Awards, which celebrate the most successful and inspiring campaigns, companies and individuals in the Asia-Pacific’s communications industry.
opr (opr) Australia was shortlisted in ten categories across the board. The entries were judged against a demanding set of criteria, with the winners being chosen by a panel of global communications professionals.
We are delighted to announce that opr took home two titles.
A gold award for the Healthcare Ethical Campaign of the Year, a joint effort of opr Health and Saatchi & Saatchi for their ‘Schizophrenia, Don’t be Left in the Dark’ campaign.
The campaign shed light on the often misunderstood condition of Schizophrenia, providing many with the chance to ‘not be left in the dark’ when it comes to education about mental illness. It became a platform to find out information about different treatments, symptoms and causes of the mental illness, while also being an opportunity for those affected to share personal experiences and connect with the network of support services available.
A bronze award was also secured for Crisis / Issues Management Campaign of the Year, a collaborative effort of Howorth Communications and Parker & Partners for ‘The Release of Peter Greste, Al Jazeera English’ campaign.
Howorth Communications and Parker & Partners worked tirelessly to ensure Peter Greste’s situation remained high on the public agenda during his time imprisoned by the Egyptian authorities. During the 400 days of Peter’s incarceration, opr amplified the grassroots support and concern for Peter and the Greste family through a rigorous PR strategy; which resulted in 500 pieces of media coverage, 186 speeches made by politicians across all levels of federal government, and finally Greste’s triumphant release in February 2015.
opr is proud of the unwavering commitment, innovation and inspiring work produced by our teams.
Read the complete list of PR Week Asia Award winners here.