opr News

  • Ogilvy PR Australia Changes Name To opr

    6 June 2018: Australia’s largest public relations and communications agency, Ogilvy PR Australia, has rebranded to opr and established itself as a separate entity within WPP AUNZ. The new opr agency brand signifies a nod to its Ogilvy heritage, a new…

  • What Makes Us Fall In Love With A Brand In 2018?

    28 May 2018: If you like a brand you’re more likely to buy. The idea that likeability creates loyalty is simple but not easy to achieve. Last year, US millennials spent about $200 billion. It’s estimated that they’ll have more…

  • 2018-2019 Federal Budget Highlights

    Not quite Santa Claus but a little in it for everyone   Budget Highlights Revenue: $486.1 billion in 2018-19 Expenditure: $488.6.3 billion in 2018-19. Budget Position: Deficit of $14.5 billion in 2018-19 with a return to surplus of $11 billion…

  • 2018-2019 Federal Budget Preview

    7 May 2018: 2018-19 Federal Budget Treasurer Santa Claus prepares for his night of giving With 36 hours to go, the paint is drying on the battlelines that have been drawn ahead of the next election. Rivers of gold have provided…

  • Xbox Team Win PromaxGAMES Award

    2 May 2018: The opr Xbox team were presented with a PromaxGAMES Award over the weekend for Best Outdoor Advertising campaign for Xbox Stay N’ Play. The PromaxBDA Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and…

  • Insights from Inside the Jury Room at D&AD

    26 April 2018: Executive Creative Director, Bridget Jung, sat down with Candide McDonald, editor of The Stable, to share her experience in the Jury Room of D&AD. The Stable: D&AD judging is tough. The work has already gone through pre-selection judging. Good…

  • opr Employee Experience receives 2018 IABC Gold Quill two years running

    17 April 2018: opr Employee Experience’s work with BHP on connecting their 65,000 plus employees to its strategy has been awarded an International Association of Business Communicators (IABC) Gold Quill. The award program recognises business communications excellence globally, and is acknowledged…

  • Head to Head: Should the industry eliminate unpaid internships?

    17 April 2018: This week, Mumbrella invited Howorth’s Managing Director Graham White to share an opposing view on the industry’s biggest issues. Graham went head to head with Neon Black’s Soraya Calavassy on whether or not there is room for…

  • Balancing Your Authentic Self in the Midst of a Technology Revolution

    28 March 2018: Being a SXSW virgin, coming into the conference I was nervous and naturally curious on what to expect. I have heard from so many people that it is bigger than any festival you have been to before…

  • Howorth’s Director of Content scoops Tech Journalism Award

    27 March 2018: Howorth’s Director of Content, Brian Corrigan, won the ‘Best Corporate Content’ category at the much coveted IT Journo Awards 2018. Corrigan, previously a journalist with The Australian Financial Review, was presented the award for an in-depth cybersecurity…

  • Pulse Appoints New Director Remy Le Fèvre

    26 March 2018: Following its best year ever and continued growth in 2017, Pulse Communications has appointed award winning integrated communications professional Remy Le Fèvre to the role of Director. Previously with opr in London in the role of Creative Director,…

  • Happy News is the New Fake News

    22 March 2018: Why happy news is the new fake news If news is the first draft of history, what will it tell us about the last few years? There’s the threat of climate change, tension in the Middle East and…

  • First Trumpet Winners of 2018 Announced

    21 March 2018:  The Trumpets are our formal employee recognition program which are designed to acknowledge and reward our team members for the great work that we do. opr’s culture is built on five core Values – Partnership, Curiousity, Creativity,…

  • From Storytelling To ‘StoryTeching’: New Technology To Enable Immersive Storytelling

    20 March 2018: When I heard I was going to SXSW in Austin Texas my mind pictured a conference centered around technology, innovation, music and film; hearing from some of the world’s most influential minds at the forefront of innovation…

  • #PressForProgress – International Women’s Day 2018

    9 March 2018: Established over a century ago, International Women’s Day celebrates the social, economic, cultural, and political achievements of women and aims to inspire society to create a more inclusive, gender-equal working world. This year, we’re not only celebrating…

  • What’s love got to do with it? The new culture of client service

    22 January 2018: As Simon Sinek famously said “customers will never love a company until the employees love it first”. In the world of brand marketing, gone are the days of transactional relationships with our customers (that is, our clients). Today,…

  • Pulse Shortlisted for AdNews Agency of the Year

    16 February 2018: Pulse Communications has been shortlisted for the 2017 AdNews Agency of the Year Award. The AdNews Agency of the Year Awards are the most credible advertising and media agency awards program in Australia, recognising agency performance and outstanding work…

  • opr shortlisted: CommsCon Awards 2018

    6 February 2018: opr has been recognised with six shortlists in the 2018 CommsCon Awards. Our specialist agency, Pulse Communications, has been shortlisted for Large PR Agency of the Year. The Mumbrella CommsCon Awards shines the spotlight on the groundbreaking…

  • Will influencers be more than just ‘guns for hire’ in 2018?

    31 January 2018: Marketing experts reveal the pros and cons of influencer marketing and how it’s shaping up for 2018. Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences,…

  • Corporate social responsibility: The (mostly) good, the bad, and the ugly

    31 January 2018: Since the dawn of public relations, healthy consumer skepticism has raised the question: “Why? Why am I being sold this message, service or product?”. This, in turn, has extended to Corporate Social Responsibility (CSR) and its place in…