opr News

  • opr shortlisted: CommsCon Awards 2018

    6 February 2018: opr has been recognised with six shortlists in the 2018 CommsCon Awards. Our specialist agency, Pulse Communications, has been shortlisted for Large PR Agency of the Year. The Mumbrella CommsCon Awards shines the spotlight on the groundbreaking…

  • Will influencers be more than just ‘guns for hire’ in 2018?

    31 January 2018: Marketing experts reveal the pros and cons of influencer marketing and how it’s shaping up for 2018. Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences,…

  • Corporate social responsibility: The (mostly) good, the bad, and the ugly

    31 January 2018: Since the dawn of public relations, healthy consumer skepticism has raised the question: “Why? Why am I being sold this message, service or product?”. This, in turn, has extended to Corporate Social Responsibility (CSR) and its place in…

  • Launching Pink Hope’s ‘Don’t Be Dense, Be Dense Aware’ Campaign

    January 12, 2018: Pink Hope is a preventative health organisation working to ensure every individual can assess, manage and reduce their risk of breast and ovarian cancer. These two cancers alone cost close to 4,000 women their lives in Australia each year. B&T takes…

  • opr announces latest Trumpet winners

    December 20, 2017:  The Trumpets is our formal employee recognition program which is designed to acknowledge and reward our team members for the great work that we do.  opr’s culture is built on our four core Values – Partnership, Curiousity,…

  • opr announces new leadership team to kick-start 2018

    Sydney, December 15, 2017: opr has announced changes to its executive leadership team. Richard Brett has been promoted to CEO of opr (Brett is currently Managing Director, Pulse Communications); Jacqui Abbott will be promoted to Managing Director, Pulse Communications (Abbott…

  • Project Botanicals delivers a sensory adventure

    November 23, 2017:  opr is proud to have worked on Bombay Sapphire’s new Project Botanicals experience in Sydney and Melbourne this month. ‘Project Botanicals: A journey to the edges of food, music and imagination’ took consumers on a highly immersive…

  • The Citizenship Seven leaves the Government in chaos

    27th October 2017: In a plot more suited to a bad country and western song, The Nationals have lost a Deputy Prime Minister, its leadership team and are heading to a by-election on the 2 December 2017. In a unanimous decision,…

  • Why Authentic Relations should be the next ‘PR’ rebrand

    13th October 2017: “Stop shouting. We can’t hear you.” This may well be the slogan for the 21st century, according to Dr. Ross Honeywill, renowned Australian social scientist.  Our value as communicators, both online and offline will be defined by…

  • opr appoints Executive Creative Director

    10 October  2017:  opr Australia has appointed Bridget Jung, a heavyweight creative lead with international and multi-discipline experience, to the newly created position of Executive Creative Director (ECD). Jung joins from Marcel Sydney where she was Creative Director and prior…

  • Nick Xenophon to leave the Senate to come to SA’s rescue!

    6th October 2017:  Leader of the Nick Xenophon team and Senator for South Australia, Nick Xenophon, has surprised even the most informed political observers and announced today his resignation from the Senate to contest the lower house seat of Hartley…

  • Forget the platform, your story should be the only thing that matters

    6 October 2017: Marketing and communications looks like it was an easy job in the pre-internet age. There were only a few ways you could communicate with customers and nowhere near as many brands competing for market share. No wonder…

  • AR: A new dimension for brand engagement

    28 September 2017: The new devices announced by Apple recently were not ‘meh’ if you work in the media and marketing industry. The impact of Augmented Reality (AR) on media, society and daily life will be equivalent to the smartphone, if…

  • Funding journalism into the (New) Newsroom of the future.

    13th September 2017: Shrinking newsrooms have, sadly, been something of a constant in the media for the past few years now, with many observers calling the end of print and television and news media as we know it. The question…

  • New leadership within the Australian Public Service

    07 September 2017: In one announcement, Prime Minister Turnbull has rewritten the Canberra public service landscape with roughly half of the public service portfolios to receive new leadership. The reshuffle has a tinge of falling dominoes with all movements taking…

  • Promotion of our Deputy CEO and new Directors

    5th September 2017: opr has announced three new promotions for Kate Aurel-Smith, Rebecca Brownhill and Allison Larkin today, as well as Richard Brett’s elevation to deputy CEO. The firm stated that Kate Aurel-Smith is now a director for Ogilvy’s Melbourne…

  • The Seven Forces of the Future. Are you ready?

    Richard Brett, Deputy CEO, OPR Australia Do you ever find yourself wanting to take a break from technology and celebrate the ordinary? Maybe even the dull and the boring. Well, if you do, the good news is that you’re on…

  • Hold the front page! Australians are still reading newspapers and magazines

    We have all heard the declarations in recent years – that newspapers are dead and digital reigns.  However, they are fighting back.  According to the latest annual readership report by Roy Morgan Research, it’s not all doom and gloom, because…

  • Live with your parents, work like a man, and watch the cost of childcare rise more than 100%

    17th August 2017: How are things in your household?  They might be a bit grim, according to a recent survey of Australian households. All I can say is, that as a young female living in a share house in inner…

  • Ogilvy announces the Second Round of Trumpets for 2017

    August 15, 2017 – The Trumpets is our formal employee recognition program which is designed to acknowledge and reward our team members for the great work that we do.  opr’s culture is built on our four core Values – Partnership,…