opr News

  • Veolia Environmental Services and Australian Landfill Owners Association government relations campaign

    Challenge Organic waste in landfills takes approximately 30 years to decompose, emitting methane (a greenhouse gas significantly more potent than carbon dioxide) throughout that period. By putting a price on carbon emissions the Government’s Carbon Pollution Reduction Scheme would have…

  • The Executives Guide To Social Media For Business-to-Business Companies

    Across Asia, social media tools like Facebook, YouTube, Twitter and blogs have redefined how businesses operate.  While the focus is often on Social Media strategies for reaching consumers, companies operating in the B2B space – consultancies, wholesalers and manufacturers –…

  • Howorth Welcomes Five New Faces

    We have kicked off 2010 with a host of new talent joining the company whose diverse backgrounds are set to complement a range of teams across the business. We have two starters, fresh off the boat, coming all the way…

  • MC Hammer Inside Tour

    Issue Music icon and social media guru, MC Hammer was engaged to launch Twitter on the Xbox 360 online service, Xbox LIVE, and introduce the brand new “Lips: Number One Hits” game, which features the classic hit “U Can’t Touch…

  • Ogilvy Sydney Event With Radian6 Co-Founder Chris Ramsey

    We are lucky to have Chris Ramsey, one of the co-founders of Radian6, here in Sydney next week and are hosting an event with him at Ogilvy House in St. Leonards. The session will be held next Thursday morning and…

  • Tiger Woods’ Brand: Before & After

    What do hydrants, voicemails and denial have in common?  They’re all now closely associated with the Tiger Woods brand, according to new research from Nielsen Online. Today, Nielsen Online provided me with a Brand Association Map demonstrating the impact of…

  • opr Builds on Strength in Asia Pacific with Senior Promotions

    Agency Veteran Steve Dahllof Appointed as Regional CEO of Asia Pacific Effective January 2010 HONG KONG, Hong Kong, 18 December 2009 – Ogilvy & Mather announced today several senior promotions that will further strengthen its management team and emphasize the…

  • TED Prize: What Does Compassion Mean to You, Australia?

    Australians on Compassion from TED Prize on Vimeo. Technology, Entertainment and Design are the three words that make up the acronym TED so it’s likely the founders of TED would agree that Ogilvy Public Relation’s new campaign on behalf of…

  • Marcia Silverman Inducted into the PRNews Hall of Fame

    On Tuesday 1 December at the National Press Club in Washington, DC, Marcia Silverman was inducted into the PRNews Hall of Fame.   opr is proud to see Marcia’s accomplishments recognised on a national stage as she joins a group of…

  • opr Announced as Finalists in the APAC Sabre Awards

    The Asia Pacific Sabre Awards has announced its finalists with 16 coming from opr, 13 of these finalists come from opr. Pulse Communications BlueScope Steel Tank a Day Challenge is the finalist in the Australia and Industrial/Manufacturing categories.  The PR…

  • opr Named Asia Pacific Network of the Year

    The winners of the Asia-Pacific PR Week Awards were announced on 11 November at the awards presentation held in Hong Kong.  opr won twelve out of the sixty awards presented including Asia-Pacific Network of the Year.  This prestigious award is…

  • Australian Research Reveals the ‘One Kilometre Phenomenon’

    Consumers set the research agenda in ‘concern and control’ measurement study A lack of respect for both other people and public property are two of the most common concerns raised by Australians in a new suite of research released today.…

  • What’s hot in 2010?

    It is getting to that time of year when the industry analysts get out the crystal ball and start to highlight some key trends and forecast for 2010. First cab off the rank is Gartner, and this is their top…

  • opr Named Agency of the Year

    opr has been named 2009 Large Agency of the Year at one of the industry’s top award shows, the PRNews Platinum PR Awards.  This award evaluates agencies against four key criteria: business development, people, network initiatives and cohesion, and external…

  • Howorth Shortlisted for Asia Pacific PR Awards

    Howorth has been shortlisted for the 2009 Asia Pacific PR Week Awards for its work with Telstra.  The campaign, Identifying Australia’s Productivity Gap, positioned Telstra as a thought leader in the area of business challenges and the supporting role of…

  • Victoria Bitter Raise A Glass Appeal

    Challenge Building on a long, informal association between VB and the Armed Forces, VB wanted to raise more than a million dollars to support the vital welfare programs of the RSL and Legacy, to support and pay tribute to Australia’s…

  • Pulse hoses down competition and wins “Creme de la Crème” in international WPP award

    Pulse Communications and BlueScope Steel have received international recognition, after being awarded the prestigious “Creme de la Crème” award and ‘Best Consumer Public Relations Campaign’ for the Tank a Day Challenge in the WPP – WPPed Cream Awards. This achievement…

  • Commendations for opr at this year’s PRIA Awards

    Howorth’s campaigns for Telstra and Livewire and Impact’s campaign for Coca-Cola received commendations at this year’s NSW PRIA Awards held in Sydney in September. The Howorth campaign for Telstra Enterprise & Government, Identifying Australia’s Productivity Gap, positioned Telstra as a…

  • Howorth and Telstra unearth the Australian productivity gap

    Challenge To create a versatile thought leadership platform relevant for finance and information executives.  To create a robust platform for Telstra to communicate its ‘productivity’ value proposition and expertise to the corporate sector. Insight The key benefit of Telstra’s ICT solutions…

  • Xbox Sounds- Pussycat Dolls

    Challenge Broaden awareness of the Xbox360 console as a family friendly console, reaching out to an audience beyond gaming Creative idea Xbox develop the Xbox Sounds event series, where iconic music acts would perform at iconic Australian locations throughout the…