opr News

  • Natural Gas – Positive Energy

    The ‘Natural Gas – Positive Energy’ campaign represented reached out to Australians from all walks of life. The social marketing campaign sought to educate people about the benefits natural gas – and what the people of Australia can gain by…

  • Woolworths Eco Ambassador Program

    Woolworths Limited wanted to enhance its existing sustainability strategy by engaging employees (across its 3,000 sites) to undertake positive behaviours that would reduce the company’s environmental impact. The communication challenge presented to OgilvyEarth was significant – 85% of Woolworth’s 188,000…

  • Beyond the looking glass: building a case for compliance

    The Australasian Compliance Institute (ACI), the peak professional body for compliance, was beginning from the ground up in establishing a strong mainstream media presence, via a public relations campaign, with the view to becoming the thought leader in compliance. Howorth…

  • opr flexes community spirit

    On Friday, 7th August, five team members across opr joined forces and gardening tools to show our involvement and commitment to the local community by spending a day with Mosman Council weeding and planting new trees to encourage the regeneration…

  • Untangling the web of Government 2.0

    Pia Waugh summed it up pretty succinctly at the start: on the question of Government 2.0 it isn’t a matter of if, but how:  just how will the government engage with its constituents online to improve policy development and service…

  • Don’t tweet like a twit: leveraging Twitter

    To all the PRs who are regurgitating client messaging on Twitter: STOP STOP STOP! This is NOT what Twitter is all about. Twitter is about being a PART of the conversation. Twitter is not about secretly stalking journalists. Recently, I…

  • Having tweeties for breakfast

    The key, according to Ogilvy’s digital influence expert Brian Giesen, is this: If you want to use Twitter, the newest of the new media, for public relations or business then it is imperative that you follow the rules. And just…

  • Christopher Graves to Succeed Marcia Silverman as CEO of opr Worldwide

    NEW YORK, NY, June 11, 2009 – Christopher Graves, President and Regional CEO of opr Asia Pacific, has been appointed global CEO of opr Worldwide, a global, multi-disciplinary communications leader, succeeding Marcia Silverman who has led the company for seven…

  • Pick your pundit: Advice from Ogilvy Marketing in a Recession seminar

    When you attend an Ogilvy marketing in a recession seminar, you don’t expect George Bernard Shaw to come to mind, or even Edgar R Fielder, whoever he might be. But Shaw once said that if all the economists in the…

  • opr Campaign Shortlisted To Win Asian Marketing Effectiveness (AME) Award

    Howorth is pleased to announce that it has been shortlisted for the “Most Effective Use of PR” category in the 2009 Asian Marketing Effectiveness Awards, for its “New Social Network Is A Real Livewire For Australia’s Sickest Youths” campaign. The…

  • opr Australia Announces Senior Addition to its 360° Digital Influence Group

    opr Australia (opr) announced today that Brian Giesen, current vice-president and senior strategist with opr’s 360° Digital Influence Group in Washington, DC, has joined opr in the position of Digital Strategist. An award-winning global expert, Giesen brings more than ten…

  • Launching the first Museum of Australian Democracy

    Challenges: In May 2009, Australia’s much-loved building Old Parliament House (OPH) in Canberra was re-launched as the Museum of Australian Democracy (MoAD). Pulse was engaged to generate national awareness of OPH’s new role and create excitement about the opening of…

  • opr 2008 Large Agency of the Year

    This morning, I was officially notified that opr has been awarded the 2008 Large Agency of the Year accolade by Paul Holmes. Winning this award is a testament to your hard work and dedication to this agency.  As a worldwide…

  • Award-winning Media Leader to Head 360° Digital Influence Practice at opr

    Thomas Crampton, veteran, award-winning journalist and digital media specialist has been named Asia Pacific Regional Director of 360° Digital Influence at opr Worldwide. Tom started his career in journalism 18 years ago with the International Herald Tribune and the New…

  • Marcia Silverman named PRWeek’s 2009 PR Professional of the Year

    Marcia Silverman has been named PRWeek’s 2009 PR Professional of the Year, receiving a standing ovation from the industry’s top professionals. Silverman has been with the agency for 27 years and was named CEO of opr Worldwide in 2002.  “When…

  • Leading media mind joins opr

    opr has lured one of the country’s most experienced media practitioners to join its senior ranks and work across the company’s six specialist firms. Sam North, former Managing Editor of the Sydney Morning Herald and Sun Herald, joins opr in…

  • NRMA: Kokoda – leadership in action

    Challenge NRMA Motoring & Services designed a unique teamwork and leadership program called the NRMA Kokoda Project. They wanted to leverage positive media coverage about the program and position themselves as people management leaders. Insight One challenge was differentiating the…

  • Lion Nathan: Making Our Mark

    Challenge To engage, inspire and invigorate the 500-strong Lion Nathan team at the national sales and marketing conference to deliver on an ambitious year ahead. Insight Communicating a stretch target for an already successful sales and marketing team would not…

  • A landmark decision for men’s health in Australia

    Taxotere® (docetaxel) is the only therapy proven to extend and improve quality of life for men with late stage prostate cancer, a disease which claims the lives of more than 2,900 Australian men each year. In fact, prostate cancer is…

  • Emirates – A friend of Australia

    Challenge To double Emirates’ cap of 49 flights a week to Australia over 7 years via a multifaceted strategy negotiating directly with the federal government, influencing their state ministerial counterparts and all political stakeholders on the positive outcomes this deal…