opr News

  • Victoria Bitter Raise A Glass Appeal

    Challenge Building on a long, informal association between VB and the Armed Forces, VB wanted to raise more than a million dollars to support the vital welfare programs of the RSL and Legacy, to support and pay tribute to Australia’s…

  • Pulse hoses down competition and wins “Creme de la Crème” in international WPP award

    Pulse Communications and BlueScope Steel have received international recognition, after being awarded the prestigious “Creme de la Crème” award and ‘Best Consumer Public Relations Campaign’ for the Tank a Day Challenge in the WPP – WPPed Cream Awards. This achievement…

  • Commendations for opr at this year’s PRIA Awards

    Howorth’s campaigns for Telstra and Livewire and Impact’s campaign for Coca-Cola received commendations at this year’s NSW PRIA Awards held in Sydney in September. The Howorth campaign for Telstra Enterprise & Government, Identifying Australia’s Productivity Gap, positioned Telstra as a…

  • Howorth and Telstra unearth the Australian productivity gap

    Challenge To create a versatile thought leadership platform relevant for finance and information executives.  To create a robust platform for Telstra to communicate its ‘productivity’ value proposition and expertise to the corporate sector. Insight The key benefit of Telstra’s ICT solutions…

  • Xbox Sounds- Pussycat Dolls

    Challenge Broaden awareness of the Xbox360 console as a family friendly console, reaching out to an audience beyond gaming Creative idea Xbox develop the Xbox Sounds event series, where iconic music acts would perform at iconic Australian locations throughout the…

  • Nestlé Australia: Achieving Olympic sized sales effort

    Challenge With growing consumer demand for low pricing, greater competition from supermarket ‘own brand’ products and a massive rise in cost base, 2008 would bring a number of challenges to the Nestlé Sales team. The employee engagement challenge was significant.…

  • Natural Gas – Positive Energy

    The ‘Natural Gas – Positive Energy’ campaign represented reached out to Australians from all walks of life. The social marketing campaign sought to educate people about the benefits natural gas – and what the people of Australia can gain by…

  • Woolworths Eco Ambassador Program

    Woolworths Limited wanted to enhance its existing sustainability strategy by engaging employees (across its 3,000 sites) to undertake positive behaviours that would reduce the company’s environmental impact. The communication challenge presented to OgilvyEarth was significant – 85% of Woolworth’s 188,000…

  • Beyond the looking glass: building a case for compliance

    The Australasian Compliance Institute (ACI), the peak professional body for compliance, was beginning from the ground up in establishing a strong mainstream media presence, via a public relations campaign, with the view to becoming the thought leader in compliance. Howorth…

  • opr flexes community spirit

    On Friday, 7th August, five team members across opr joined forces and gardening tools to show our involvement and commitment to the local community by spending a day with Mosman Council weeding and planting new trees to encourage the regeneration…

  • Untangling the web of Government 2.0

    Pia Waugh summed it up pretty succinctly at the start: on the question of Government 2.0 it isn’t a matter of if, but how:  just how will the government engage with its constituents online to improve policy development and service…

  • Don’t tweet like a twit: leveraging Twitter

    To all the PRs who are regurgitating client messaging on Twitter: STOP STOP STOP! This is NOT what Twitter is all about. Twitter is about being a PART of the conversation. Twitter is not about secretly stalking journalists. Recently, I…

  • Having tweeties for breakfast

    The key, according to Ogilvy’s digital influence expert Brian Giesen, is this: If you want to use Twitter, the newest of the new media, for public relations or business then it is imperative that you follow the rules. And just…

  • Christopher Graves to Succeed Marcia Silverman as CEO of opr Worldwide

    NEW YORK, NY, June 11, 2009 – Christopher Graves, President and Regional CEO of opr Asia Pacific, has been appointed global CEO of opr Worldwide, a global, multi-disciplinary communications leader, succeeding Marcia Silverman who has led the company for seven…

  • Pick your pundit: Advice from Ogilvy Marketing in a Recession seminar

    When you attend an Ogilvy marketing in a recession seminar, you don’t expect George Bernard Shaw to come to mind, or even Edgar R Fielder, whoever he might be. But Shaw once said that if all the economists in the…

  • opr Campaign Shortlisted To Win Asian Marketing Effectiveness (AME) Award

    Howorth is pleased to announce that it has been shortlisted for the “Most Effective Use of PR” category in the 2009 Asian Marketing Effectiveness Awards, for its “New Social Network Is A Real Livewire For Australia’s Sickest Youths” campaign. The…

  • opr Australia Announces Senior Addition to its 360° Digital Influence Group

    opr Australia (opr) announced today that Brian Giesen, current vice-president and senior strategist with opr’s 360° Digital Influence Group in Washington, DC, has joined opr in the position of Digital Strategist. An award-winning global expert, Giesen brings more than ten…

  • Launching the first Museum of Australian Democracy

    Challenges: In May 2009, Australia’s much-loved building Old Parliament House (OPH) in Canberra was re-launched as the Museum of Australian Democracy (MoAD). Pulse was engaged to generate national awareness of OPH’s new role and create excitement about the opening of…

  • opr 2008 Large Agency of the Year

    This morning, I was officially notified that opr has been awarded the 2008 Large Agency of the Year accolade by Paul Holmes. Winning this award is a testament to your hard work and dedication to this agency.  As a worldwide…

  • Award-winning Media Leader to Head 360° Digital Influence Practice at opr

    Thomas Crampton, veteran, award-winning journalist and digital media specialist has been named Asia Pacific Regional Director of 360° Digital Influence at opr Worldwide. Tom started his career in journalism 18 years ago with the International Herald Tribune and the New…