opr News

  • Award-winning Media Leader to Head 360° Digital Influence Practice at opr

    Thomas Crampton, veteran, award-winning journalist and digital media specialist has been named Asia Pacific Regional Director of 360° Digital Influence at opr Worldwide. Tom started his career in journalism 18 years ago with the International Herald Tribune and the New…

  • Marcia Silverman named PRWeek’s 2009 PR Professional of the Year

    Marcia Silverman has been named PRWeek’s 2009 PR Professional of the Year, receiving a standing ovation from the industry’s top professionals. Silverman has been with the agency for 27 years and was named CEO of opr Worldwide in 2002.  “When…

  • Leading media mind joins opr

    opr has lured one of the country’s most experienced media practitioners to join its senior ranks and work across the company’s six specialist firms. Sam North, former Managing Editor of the Sydney Morning Herald and Sun Herald, joins opr in…

  • NRMA: Kokoda – leadership in action

    Challenge NRMA Motoring & Services designed a unique teamwork and leadership program called the NRMA Kokoda Project. They wanted to leverage positive media coverage about the program and position themselves as people management leaders. Insight One challenge was differentiating the…

  • Lion Nathan: Making Our Mark

    Challenge To engage, inspire and invigorate the 500-strong Lion Nathan team at the national sales and marketing conference to deliver on an ambitious year ahead. Insight Communicating a stretch target for an already successful sales and marketing team would not…

  • A landmark decision for men’s health in Australia

    Taxotere® (docetaxel) is the only therapy proven to extend and improve quality of life for men with late stage prostate cancer, a disease which claims the lives of more than 2,900 Australian men each year. In fact, prostate cancer is…

  • Emirates – A friend of Australia

    Challenge To double Emirates’ cap of 49 flights a week to Australia over 7 years via a multifaceted strategy negotiating directly with the federal government, influencing their state ministerial counterparts and all political stakeholders on the positive outcomes this deal…