opr News

  • Promotion of our Deputy CEO and new Directors

    5th September 2017: opr has announced three new promotions for Kate Aurel-Smith, Rebecca Brownhill and Allison Larkin today, as well as Richard Brett’s elevation to deputy CEO. The firm stated that Kate Aurel-Smith is now a director for Ogilvy’s Melbourne…

  • The Seven Forces of the Future. Are you ready?

    Richard Brett, Deputy CEO, OPR Australia Do you ever find yourself wanting to take a break from technology and celebrate the ordinary? Maybe even the dull and the boring. Well, if you do, the good news is that you’re on…

  • Hold the front page! Australians are still reading newspapers and magazines

    We have all heard the declarations in recent years – that newspapers are dead and digital reigns.  However, they are fighting back.  According to the latest annual readership report by Roy Morgan Research, it’s not all doom and gloom, because…

  • Live with your parents, work like a man, and watch the cost of childcare rise more than 100%

    17th August 2017: How are things in your household?  They might be a bit grim, according to a recent survey of Australian households. All I can say is, that as a young female living in a share house in inner…

  • Ogilvy announces the Second Round of Trumpets for 2017

    August 15, 2017 – The Trumpets is our formal employee recognition program which is designed to acknowledge and reward our team members for the great work that we do.  opr’s culture is built on our four core Values – Partnership,…

  • TV – it’s not dead yet! The TV set is king of the kids.

    9th August 2017: OK – the headline got your attention and here’s why!  In the world of devices, platforms, streaming and on-demand – the humble TV set still rules the household when we watch our favourite shows.  Especially for children…

  • A win for effective change storytelling at the 2017 Australasian Railway Industry Awards

    24th July 2017: We’re excited to announce that opr Employee Experience’s work with NSW TrainLink has been recognised with the Employee Engagement Award at the Australasian Railway Industry Awards in July 2017. opr Employee Experience partnered with NSW TrainLink to…

  • Why the ‘wrong’ people might actually be right, when it comes to problem solving

    12th July 2017: Think about who you would invite to solve a problem that will arise over the next decade, across multiple countries and with various complexities and nuances. Now mentally un-invite all of those people. Why? Because, how is…

  • The Second Age of the Cipher

    5th July 2017: What do ciphers, privacy and data have with to do with Cannes? For those of you who have seen The Imitation Game, this history of ciphers dates back to Alan Turing who developed the first electromechanical machines…

  • A Life More Ordinary

    4th July 2017: If there are two big stories at Cannes this year, it’s the continued presence of mind blowing new technology and the ever present rise purposeful marketing, (a trend we called brand activism last year) – with the…

  • Game On Down Under: opr enlisted for Invictus Games Sydney 2018 Launch

    29 June, 2018: The Invictus Games are coming to Sydney in 2018 and opr has been enlisted to help deliver the Invictus Games Sydney 2018 messages and showcase the healing power of sport. The Invictus Games Sydney 2018 celebrate sporting…

  • Census 2016: A Snapshot

    28th June 2017: Census is like Christmas for people like me – the planners and strategists of the communications world. Every five years the Australian government conducts this country’s biggest bit of research – providing an almost perverse insight into…

  • 2017-18 NSW Budget – Cash in Hand, Cash in the Bank, Cash to Spend

    21st June 2017: The NSW Treasurer, Dominic Perrottet, has firmly placed families and communities at the centre of this year’s budget with a focus on hospitals and school building projects. As the Treasurer stated “our economic and fiscal position is…

  • opr moves head office to Sydney’s hottest precinct

    20th June 2017: It has been years in the planning, months of coordination and this week, opr has landed in our new offices, in the burgeoning Barangaroo precinct. Barangaroo is the $6billion+ project which is redefining an area of 22…

  • The importance of purpose in shaping hearts and minds

    16th June 2017: Samara Kitchener reflected on a culture where tribal chiefs guide through change, providing leadership and giving purpose to their people. As President of the NSW Public Relations Institute of Australia, she was acknowledging the traditional owners of…

  • You can’t fake change at the World Business Forum

    5th June 2017: Wikipedia founder Jimmy Wales wants to fix the news. That was the biggest story from day two of this year’s World Business Forum in Sydney. As an internet entrepreneur he knows a thing or two about disruption…

  • opr takes home the PR Campaign of the Year at the MCV Pacific Awards

    2nd June 2017:  Another night, another awards ceremony as opr is recognised for their viral Xbox Onesie campaign! The Xbox@Ogilvy team made their way to Sydney’s ivy Ballroom for the fifth annual MCV Pacific Awards last night. The event recongisies…

  • Thinking differently is simple at the World Business Forum

    2nd June 2017:  In the communications business we challenge ourselves every day to disrupt the normal. We want to be creative and deliver new ideas that will keep our clients ahead of the competition. This felt very prescient at the…

  • Howorth wins Riverbed Technology account

    Sydney, May 24, 2017:  Following a competitive pitch, opr’ specialist technology agency, Howorth Communications, has added Riverbed Technology to its growing client roster. With an immediate remit to raise brand awareness for Riverbed in Australia and New Zealand, Howorth will…

  • Pulse Communications shortlisted by PR Week – for THREE outstanding technology and consumer campaigns!

    16/05/17 The accolades keep coming for Pulse Communications in 2017!  The latest news is that Pulse has been shortlisted for three PR Week Asia Awards. The PR Week Awards celebrate inspiring campaigns from across the Asia-Pacific communications industry. Agencies that…