opr News

  • opr Employee Experience and opr Melbourne wins in the 2017 Gold Quill Awards

    The International Association of Business Communicators (IABC) has announced the Excellence and Merit winners of the 2017 Gold Quill Awards program. The program recognises business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the…

  • It’s time for content to stop living in “listicle La La Land”

    Did you know half of B2C marketers have a content strategy, but it’s not documented? As a Brit this reminds me of Brexit and the time Boris Johnson and Nigel Farage had a plan for how Britain would leave the…

  • Fake News: does PR play a role?

    Sitting in the studio audience for ABC’s Q&A episode this week, it was hard not to notice a certain level of excitement as we sat patiently for Tony Jones and his panel. With a younger audience (a quick studio poll…

  • opr Health climbed Mt Kosciuszko for Rare Cancers Australia

    It was a big weekend for our opr Health team!  Always up for a healthy pursuit, they went to the top of the mountain – that is, Australia’s highest, Mt Kosciuszko – to raise awareness and much-needed funds for the…

  • Throw yourself in the deep end and get uncomfortable. This is the only way to learn. 

      By Adabelle Hall, Account Coordinator, Howorth Communications To celebrate International Women’s Day, I had the opportunity to rub shoulders with some inspirational female leaders at YWCA’s Women who have shaped Industry event in Sydney. Having recently joined Howorth fresh…

  • The Importance of History in Communications

    Internal Communications and Knowledge Executive, Mia Bowyer explores how history can dramatically improve your marketing practice.  Marcomms professionals spend a huge deal of time looking at the future, but they should start realising the great value found in the past.…

  • How to Measure PR Success in 2017

    We’re used to terms like coverage results, impressions, reach and key message cut through in the world of public relations, but what does it all actually mean and what’s the best way to measure PR success in 2017 and beyond?…

  • Be consistent and cut through the clutter – unfashionable is fashionable again!

    We say it often in our media training here at Ogilvy – be a consistent performer, play to your strengths, know your purpose, and you stand a good chance of cutting through. It’s not easy amid the everyday clutter of…

  • Michael Hartmann Award for Bravery goes to…

    opr has announced that the inaugural Michael Hartmann Award for Bravery has gone to Rebecca Brownhill, Associate Director at Pulse Communications.  The Award was presented by Jacqui, Angus and Max Hartmann at a special meeting at opr’s head office in…

  • Why living on Mars is not out of this world

    As a school kid, I remember a visit to the then named Powerhouse Museum in Sydney and falling in love with the rover searching for life on Mars. Trapped behind the glass I would follow its movements across the recreated…

  • Bacardi-Martini appoints opr as public relations agency of record

    Sydney, March 9, 2017:  Bacardi-Martini Australia Pty Ltd has appointed opr as its public relations agency of record to work across a number of its brands. The appointment follows opr’s successful role as part of an integrated agency team to…

  • Spreading the work of Kakenya…. to Australia.

    In celebration of International Women’s Day, Ogilvy teamed up with the LBW Trust to bring internationally-recognised activist and educator Dr Kakenya Ntaiya out to Australia to discuss the importance of education and equal rights for all women. While in Australia, Dr…

  • digital data download blog feb 2017

    Digital Data Download (February 2017 Edition)

    February saw the release of a truck load of new data and insights from the digital world. In fact, there was so much that it was hard to keep up. To make your life a little easier, we’ve compiled the…

  • Multi Agency collaboration – It’s time to put the ego aside and put your client’s objectives first

    With the numerous avenues of receiving news in the modern world, it’s rare that a client will have one agency to cover all the angles. This might mean one brand has multiple agencies covering public relations, social media, media buying,…

  • What are you known for? Finding your niche in the changing PR landscape.

    The industry speaks out about the future of PR and beyond. An article influenced by PR experts featured on Firebrand Talent’s ‘Put it to the Panel’. There is no doubt, skills in PR are more relevant than ever. Corporations no…

  • A Laughing Matter

    You can’t spell ‘Haha!’ without ‘Aha!’. It seems in our professional environment, we need ‘Aha’ moments on tap. Comedy is arguably the greatest way to let your mind wander outside the realms of possibility and push the boundaries of reality.…

  • Australia – let the good times roll, but don’t be complacent – says Bernard Salt

    We reached peak smashed avocado and feta at opr this week, when Australia’s leading demographer, Bernard Salt of KPMG, shared his insights into the mind and the mood of Australia in 2017. The avocado reference is part of his broader…

  • opr scores six shortlists in the Mumbrella CommsCon Awards

    opr has been recognised with six shortlists in the 2017 CommsCon Awards. The categories range from Best Social Media or Digitally-led Campaign to Best Campaign with a Small Budget. Our specialist agencies, including Pulse Communications and opr Health, attribute much…

  • What do you believe are three of the most important attributes of a PR person?

    “Howorth and opr have four core values that provide the foundation for everything we do – partnership, curiosity, invention and bravery. It’s incredibly important to “keep your eye on the prize”, and remember what’s truly important at the end of the…

  • Finding a client / agency relationship that is grandparent material

    Lately I’ve been thinking about relationships. Friendships, romantic relationships, parent and child relationships, and professional relationships. I’ve been thinking about what constitutes a ‘good’ relationship and what the most fundamental component is to achieve it. Relationships change and morph over…