opr News

  • opr scores six shortlists in the Mumbrella CommsCon Awards

    opr has been recognised with six shortlists in the 2017 CommsCon Awards. The categories range from Best Social Media or Digitally-led Campaign to Best Campaign with a Small Budget. Our specialist agencies, including Pulse Communications and opr Health, attribute much…

  • What do you believe are three of the most important attributes of a PR person?

    “Howorth and opr have four core values that provide the foundation for everything we do – partnership, curiosity, invention and bravery. It’s incredibly important to “keep your eye on the prize”, and remember what’s truly important at the end of the…

  • Finding a client / agency relationship that is grandparent material

    Lately I’ve been thinking about relationships. Friendships, romantic relationships, parent and child relationships, and professional relationships. I’ve been thinking about what constitutes a ‘good’ relationship and what the most fundamental component is to achieve it. Relationships change and morph over…

  • opr appoints Leon Beswick as Ogilvy Corporate Group Managing Director

    Sydney, February 8, 2017:  opr Australia has appointed Leon Beswick as Ogilvy Corporate Group Managing Director.   A veteran of the opr community for almost 18 years, Beswick is currently Managing Director, opr Health.  In his new role Beswick will retain…

  • Digital Data Download – (January 2017 Edition)

    Another year has begun as has the avalanche of insights about the use and influence of digital.The avalanche has been so big that keeping across all the good stuff has been challenging! As a result, I thought it would be…

  • Celebrating an inclusive nation this Australia Day

    Last year, two young Muslim girls went to Docklands in Melbourne to celebrate Australia Day. A photo taken of them on that day was used on a billboard to promote Australia Day 2017. Racist groups complained and the billboard was removed.…

  • A new Premier for New South Wales – Explained.

    Gladys Berejiklian has been elected as leader of the Liberal Party and will be sworn in as the 45th Premier of New South Wales later today. She was elected unopposed by the party room with Dominic Perrottet elected Deputy Leader.…

  • Teach, tailor, take control – the three Ts of B2B content marketing

    Your claims about why your product and brand are better than the competitor’s are merely claims. In this post, Ross Lambert  explains how to use content marketing to get the competitive advantage before your customers switch off. If you’re a…

  • Wanna be creative? Then slow down and think more!

    According to Lewis founder and CEO, Chris Lewis, we all need to slow down and make more time to think. Only then, he says, can we be more creative. Sadly, our lives are getting faster and faster. As a result,…

  • Welcome back Arthur Sinodinos – even if it’s temporary

    9 January 2017 The appointment of Senator Arthur Sinodinos AO as acting Health Minister will see the current Government distracted, but not derailed, on its health agenda in 2017. Insiders are reporting it will business as usual for both Sussan…

  • 10 Words You Need To Know In 2017

    Buzzwords. We love to hate them in PR, but knowing what they are likely to be in 2017 can help us plan how our clients can latch onto them, or avoid altogether. Luckily for us, J.Walter Thomson Intelligence has already…

  • The Marketers Guide to Virtual Reality & Brands

    All around us we are seeing new technology change the way we do marketing. Over the last 15 years we have seen the internet and then social media rapidly change the way we engage with audiences. Now we are seeing…

  • 2016-17 Mid-Year Economy and Fiscal Outlook

    Morrison stopped the boats but can he stop the deficit? One might consider Treasurer Scott Morrison’s statement that “there is more work to be done” to address Australia’s Budget deficit as the understatement of the year. Today’s Mid-Year Economic and…

  • Sweating at work…

    In today’s world of #fitspo, athleisure and aerial yoga, it is easy to lose sight of some of the less obvious benefits of exercise. When we think about the value of exercise, it is natural to focus on the physical…

  • If knowledge is power, then why are we throwing it all away?

    Think of the time you spent building that killer campaign. Count the endless hours you spent, targeting the perfect audience and pulling together all the latest trends. You traded in half your life, sleep and mental stability for those documents,…

  • A Crisis of Meaningfulness?

    Word on the street is that most people desire a more meaningful purpose in life. Something we believe in and something that will make a real difference. According to author Afdhel Aziz, who has released a new book titled ‘Good…