Sydney, April 13, 2015: Pulse Communications has announced the appointment of Jacqui Abbott as Director. Jacqui brings 12 years of PR and social media experience and arrives from Virgin Australia, where she was senior public affairs manager.
Jacqui’s role at Virgin Australia saw her oversee consumer and corporate public relations activities, internal communications and headed up the airline’s social media division. Prior to joining Virgin Australia, Jacqui held the position of corporate affairs manager at Optus, Australia’s second largest telecommunications provider. She also previously held senior client management positions at Hausmann Communications in Australia, and Shine Communications and Ketchum in the UK. Jacqui is leading key client accounts including Netflix.
The appointment complements the existing leadership team of Amanda Shannahan Moore, Brian Giesen, Rachel Byrne and Fred Chesher in supporting Richard Brett (Group Managing Director) as the agency continues to implement its new vision and strategic direction; Brave Ideas that Make Brands Famous.
This direction is built on three core values; Bold Insights, Brave Ideas and Brilliant Impact. Armed with this new vision, the team at Pulse has won a raft of new clients in the last year, including eBay, Netflix, Havaianas and Conga Foods.
Pulse’s Managing Director, Richard Brett, said: “2014 was an incredibly successful year for Pulse. We saw significant growth and a doubling of staff numbers, and with the addition of Jacqui to our senior leadership team, we believe that the agency is in a very strong place to continue to grow into 2015.”
Pulse Communications is part of opr, a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.
opr is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our website at http://www.opragency.com.au or follow us on Twitter at @ogilvypraus.
About Pulse Communications:
Pulse Communications delivers creative brand communications campaigns centred around a simple philosophy: Bold Ideas that Make Brands Famous. It’s a vision based on three core values – bold insight, brave ideas and brilliant impact. With 50 highly passionate people in Sydney and Melbourne, the agency works to deliver outstanding results for clients including Ford, Microsoft, Coca Cola, Netflix, eBay, Havaianas, Mars, Activision, Conga Foods, Nestle and Kimberley Clark.
The agency’s unique approach to strategy, content and measurement, together with a people-centric culture, ensures Pulse delivers award-winning campaigns, brought to life by the best people in the industry.
Recently the agency has been shortlisted or won the following: Shortlisted CommsCon Agency of the Year 2015, Shortlisted CommsCon PR-Led Activation 2015, Named Best Product STW Dashboard Awards 2015P, Shortlisted Campaign’s Agency of the Year 2014, Shortlisted MCV Agency of the Year 2014, Shortlisted CommsCon Event Activation of the Year 2014.
For more information contact:
Rebecca Tilly, STW PR, ph: +61 410 501 043