28 September 2017: The new devices announced by Apple recently were not ‘meh’ if you work in the media and marketing industry. The impact of Augmented Reality (AR) on media, society and daily life will be equivalent to the smartphone, if not bigger.
iOS11 works with Apple’s ARKit, which is described as “a framework that allows you to easily create unparalleled augmented reality experiences”, and “an environment that takes apps beyond the screen, freeing them to interact with the real world in entirely new ways”.
Augmented Reality is quite literally a new dimension for media and for brands.
Head to Digital Market Asia for the full article, by Daniel Young – Digital & Social Strategy Director.