October 25, 2018: opr has announced a new management structure that incorporates the introduction of a new Chief Growth Officer and Managing Partners in its specialist business practices.
These appointments have been created to ensure the agency evolves its communications offering and supports its strong business growth into 2019.
Jacquie Potter, currently the Managing Director of opr Melbourne, moves into the newly created role of Chief Growth Officer. In addition, the role of Managing Partner has been created to drive deep specialisation in its key practices, which has resulted in seven senior promotions.
This announcement signifies a major development for opr as it sets a strong leadership foundation for 2019, to build on the double-digit growth in the current year and maintain its position as the largest and most specialised communications agency in Australia.
Chief Executive Officer at opr, Richard Brett, said he was delighted to offer so many talented individuals new opportunities and promote from within, signifying the breadth and strength of talent across the group.
“We have had a strong year in 2018 delivering double digit growth and delivering on our plan to be the number one agency in Australia. As we head into 2019, our goal is to keep growing. To do this, the new roles and responsibilities we’ve announced today ensure OPR is well placed to deliver on its business plan as we move into a new financial year and beyond.”
Jacquie Potter assumes the newly created role of Chief Growth Officer directly responsible for bringing together various components of business function and strategy – product, innovation, marketing, organic growth opportunities and new business opportunities, working closely with Richard and the agency’s three Managing Directors.
Brett adds, “I am thrilled Jacquie has taken on the role of Chief Growth Officer to help us achieve ongoing business success. She has done an amazing job delivering high growth in Melbourne and an outstanding role leading American Express. Using Jacquie’s strategic and analytical skills I am excited about the opportunities this new role will bring to OPR and our clients.
“In addition, we have created the new role of Managing Partner, which gives the individuals more management responsibility for a speciality practice. Their remit is to work intimately with their leadership team, with the simple goal of collectively creating the best work for their clients.
“These specialist leaders will be focussed on driving business for their specific practices, which will provide the best structure for future success for our clients and opr,” Brett concluded.
The Managing Partners are:
- Beck Crawford, Managing Partner, Melbourne;
- Fiona Forbes and Nino Tesoriero, Managing Partner, Corporate;
- Marie-Claire Maple, Managing Partner, Business to Business;
- Megan Caulfield, Managing Partner, Employee Experience;
- Rachel Stanton, Managing Partner, Behavioural Change and Life Agency;
- Tania Jayesuria, Managing Partner, Health.
Each Managing Partner will report to one of opr’s three Managing Directors – Graham White, Jacqui Abbott and Leon Beswick.
opr also announced a further 11 promotions across the business reflecting the talent within its specialist practices.