Following an exhaustive and highly competitive four-way pitch, opr’s success was announced by Andrew Giles, Public Relations Manager for Canon Consumer Imaging.
“We are delighted to announce our new partnership with opr,” Mr Giles said. “We were looking for a team to take public relations to the next level and opr presented an outstanding, thoughtful and creative pitch.
“What set them apart was that they spoke to us about our business, and not just about PR. They really understood what we want to achieve and linked it to a clear, creative strategy that showed the connection between PR and business results,” he said.
Mr Giles thanked Hill & Knowlton, which has held the account for the past nine years, for their many contributions to the Canon business over that time.
Kieran Moore, opr Australia’s Chief Executive Officer, said the win had sent a buzz through the consultancy.
“Canon is one of the most innovative and respected brands in the world and their approach to leading new ways of thinking around communications strategy and planning integration – from advertising, media buying and PR – makes it an exciting seat to have at the table,” Ms Moore said.
“Canon wants its agencies to challenge them and to work in partnership to do exciting, integrated campaigns that get real cut through and lead to tangible business benefits. This is a brief that plays into opr’s unique strengths, where we can bring together specialists from our entire cross consultancy team in branding, consumer activation, product, strategy and planning and digital influence.
“We look forward to a long lasting and mutually challenging relationship.”
The relationship with Canon Consumer Imaging will involve opr in product and brand PR and thought leadership in the area of consumer marketing and adds to the Canon Business Imaging account which opr won in December 2010.
opr will formally commence work on the Canon Consumer Imaging business from 1 October 2011.