Howorth appoints two Practice Directors

Howorth appoints two Practice Directors
February 1, 2011 Kaz Scott

Howorth Communications, the technology and business to business specialist firm within opr, has appointed two senior Practice Directors to manage ongoing growth across its consumer technology and corporate practices.

Amanda Kiddle and Kathryn Torpy will now lead Howorth’s Digital Lifestyle and Business to Business (B2B) and Corporate practices respectively.

Howorth’s Managing Director, Graham White said: “These key strategic appointments ensure that Howorth has strong and experienced leadership across key areas of the business. Both roles are vital in delivering our long term growth plan, broadening our offer and ensuring continued commitment to excellence and added value for our clients.”

Kiddle joins from the UK, bringing a wealth of consumer lifestyle experience, having led large consumer teams and driven award-nominated brand campaigns at some of London’s top PR firms including Edelman and Weber Shandwick UK. Kiddle’s extensive brand-building and reputation management experience stretches across a range of industries and includes global clients such as Samsung, Warner Bros, Reckitt Benckiser, Mars and Kraft.

Torpy has been instrumental in the growth of Howorth’s B2B and Corporate practice since its inception in 2008. Formerly a journalist in Brisbane, including The Courier Mail, her international PR experience includes business, finance and technology from in-house and consultancy positions in the UK, US and Australia. Her more recent client experience includes Microsoft Australia, CTIMySmart, LexisNexis and Bluescope Steel.

“Howorth recorded its best ever fiscal year in 2010, with headcount now at 35 people,” said White. “In addition to our broader enterprise technology business, which had another terrific year, our B2B and Corporate and Digital Lifestyle practices both enjoyed strong growth. With these two new appointments, we are excited about the year ahead.”

Howorth is part of opr, the country’s largest and most awarded public relations agency, which has scooped more than 50 Australian and global trophies in the past two years.  In 2010, Howorth took top honours amongst all WPP-owned worldwide PR agencies, winning best PR campaign of the year.