New contemporary look reflects role as a dynamic integrated communications agency that puts audience and content first
To celebrate its 25thanniversary opr’s specialist business and technology communications agency Howorth has unveiled a new brand identity.
Since the agency’s inception in 1993, Howorth has built a strong reputation for quality and innovative technology communications, and today boasts an enviable client roster. But 25 years on, it has evolved its brand to be more dynamic to reflect the contemporary communications work it now does for clients.
Howorth’s Group Managing Director, Graham White, said: “We’ve seen a significant shift in how brands tell stories and the way audiences consume them. Whilst traditional earned media is still very important, it’s part of a broader integrated approach to storytelling and reaching audiences with content also working across digital and social platforms.
“Storytelling is at the heart of what we do and is reflected in our new client mission: Stories that move your business forward.This mission is built into our new brand and lives and breathes in our work, our people and our culture.”
The brand is a minimalist, monotone logo in an elegant rounded font, carefully crafted to convey ‘momentum and forward movement’ to align to our mission. It includes a complete redesign of the company’s website, graphics, communications and owned assets, and comes in different colours to reflect Howorth’s more playful and creative work.
“It made sense to launch our new brand identity in the same year we celebrate our 25thanniversary. Our passion for telling great stories hasn’t changed. It’s a simple but effective concept built around campaigns that make people think differently, feel something and act. This is how we make every story matter for our clients and how we help move their business forward,” White concluded.
Howorth’s client roster includes well known Australian and international brands such as Microsoft, SAP, Canon, Atlassian, Ancestry, Cabcharge, Equinix, Getty Images, Raiz Invest, Redback Technologies, Riverbed, Star Scientific and many others.
Howorth is an opr Agency and part of WPP AUNZ, Australasia’s leading marketing communications group.
For further information, please contact: Sandra Renowden, WPP AUNZ on +61 403 823 218