JVC announces major new partnership with Ruby Rose for 2011

JVC announces major new partnership with Ruby Rose for 2011
May 18, 2011 Kaz Scott

Ruby Rose steps on board as new JVC ambassador and launches Bustival – Sydney’s newest pop-up festival

Sydney, 18th May 2011: JVC announces today it is working with Australia’s favourite VJ, model, designer and DJ, Ruby Rose, throughout 2011 in a special partnership which will see Ruby Rose launch Sydney’s newest pop-up festival, Bustival.

A one-day, portable festival which will tour various Sydney destinations by bus, Bustival will be fronted and curated by Ruby Rose as the event’s DJ, and will launch at the start of Sydney’s summer festival season. Music fans, festival-goers and Ruby followers will be invited to co-create the experience, from the music Ruby plays, to the destinations the festival visits, driven by public voting.

In addition to Bustival, the JVC Ruby Rose partnership will also see Rose appear in a range of marketing activities, including an advertising campaign, a series of digital films, and retail POS material.

Launched by the Howorth Digital Lifestyle team who will handle the PR and publicity for the partnership and the Bustival event, JVC is also working in conjunction with a number of agencies on the wider marketing activity, including IM Advertising and The Punch Agency.

JVC’s partnership with Rose is the first time the brand has brought a major personality on board to support its portfolio of audio, visual and car entertainment products in Australia. As well as integrating the products into her lifestyle, Rose will feature in marketing activities and advertising for JVC specifically created for each product category. Rose will also engage with JVC’s key target demographic talking directly with users of technology.

Commenting on the partnership, Howorth Digital Lifestyle Director Amanda Kiddle said: “Bustival is a new kind of co-created experience that invites people to get closer to, and personalise, their own festival experience.

“Ruby Rose has a strong connection with Australians from all walks of life, and the partnership with JVC will enable fans to enjoy new kinds of Ruby Rose-curated content and experiences that are delivered through JVC’s extensive range of entertainment products.”

Comments Ruby Rose: “JVC products fit really closely with how I live my life so the brand was a natural fit for me. With a number of exciting new launches scheduled for this year, there’s a product that taps in to everything I’m interested in right now, from music to filming to learning to drive – so it’s great to be working with JVC and together bringing new experiences for my fans this year.”

Ruby Rose is currently hosting MTV STYLE Sunday nights at 6:30 PM on MTV and is a proud ambassador of Head Space Australia (www.headspace.org.au).  Ruby is currently DJing Australia wide and on May 26th is hosting Live at the Chapel featuring The Vines.

Details of the Bustival event will be released throughout the coming year, and fans can get further information on the event by following: http://www.facebook.com/JVCAustralia, http://twitter.com/JVCAustralia , http://twitter.com/RubyRose1, www.rubyrose.com.au and www.facebook.com/OfficialRubyRose.


About JVC

JVC (Victor Company of Japan, Limited) is a leading international electronics company that has advanced audio and video technology and hardware. Headquartered in Yokohama, Japan, JVC was founded in 1927.

About Hagemeyer Brands Australia

Hagemeyer Brands Australia is the exclusive Australian distributor for JVC. Established in 1946, Hagemeyer Brands Australia is a B2B marketer and the ‘exclusive’ manufactures representative of leading brand name consumer products from around the globe via dedicated sales and marketing teams to numerous retailers and outlets throughout Australia.

Hagemeyer Brands Australia Pty Ltd is part of the Rexel France Company.



For more information contact:

Ellie Shaddick



02 8281 3834