Sydney, August 3, 2016: opr Australia has appointed former PayPal communications executive, Adrian Christie, as a Director. In this new role, he will oversee the consultancy’s social, content and digital practice – Social@Ogilvy, and will lead the Microsoft account as the Key Client Relationship Manager (KCRM).
Christie’s remit includes responsibility for building Social@Ogilvy‘s capabilities in social and digital, driving strategic social media planning and execution, and developing best-in-class content production and publishing capabilities. As KCRM, Christie is responsible for overseeing all Microsoft strategy and campaigns and ensuring key business deliverables are met.
Kieran Moore, CEO opr, said that impactful communications is all about taking a holistic view of a brand’s profile and crafting multichannel campaigns designed to positively influence a client’s customer and stakeholder base. This encompasses search, social, digital and marketing to create content people want to spend time with, use and share.
“Adrian is truly passionate about the opportunities and challenges facing the PR industry and how the discipline earns attention for its clients through effective and creative campaigns,” said Moore. “He’s the perfect candidate to drive this growing and important part of our business, and take on the key role of managing our long-term client, Microsoft.
“Adrian has deep experience helping technology led brands engage their audiences through integrated marketing communications programs, and we’re delighted to have him on board.”
With more than half of his career spent in-house, Christie brings deep international and local consumer technology, fintech, mobile and enterprise services experience to the role.
Most recently Christie was with PayPal as Director of Communications, where he managed corporate communications, brand engagement, social media and media relations for the business. Prior to PayPal he spent time at Porter Novelli New York as a Senior Vice President and five years at Sony PlayStation as Head of Communications.
Commenting on his new role, Christie said: “Microsoft is a long-term, important client of Ogilvy’s and this is a fantastic opportunity to work with a brand that is constantly reinventing and pushing itself to redefine communications in driving business success. Traditional PR activities map extremely well to digital marketing activities, and I am excited to work with the agency’s well established and talented Social@Ogilvy team to ensure we continue to earn influence and ultimate business impact for our clients across the group.”
opr is part of WPP AUNZ, Australasia’s leading marketing communications and content group.