opr leads the way with seven shortlisted campaigns in the 2016 Asia Pacific SABRE Awards

opr leads the way with seven shortlisted campaigns in the 2016 Asia Pacific SABRE Awards
September 6, 2016 Katrina Waldron

6 September 2016, Sydney: opr Australia has proved its ability to triumph across a range of categories with seven shortlists in the 2016 Asia-Pacific SABRE Awards. The shortlisted campaigns broadly range from developing The World’s First Virtual Reality Store with eBay Australia to humanising a massive IT change for Canon Australia employees. Ogilvy also leads the way across the region with 23 nominees among the finalists.

The SABRES celebrate the best and brightest work produced by PR agencies and in-house teams, with categories ranging from big brand-building ideas to strategic employee engagement plans.

This year’s awards attracted more than 1,500 entries and provide the opportunity for opr to showcase creativity, strategic planning and work that drives real business impact for clients.

opr has been recognised through its member agencies Howorth, Pulse, opr Employee Experience and opr Melbourne in business-to-business marketing, measurement and evaluation, employee communications, retail, technology and consumer. Our broad range of skills in specialised areas is attributed to our integrated approach to communications and tireless push to achieve the best for our clients.

The complete list of shortlisted campaigns are:

DIAMOND SABRE AWARDS

MEASUREMENT AND EVALUATION

Mining Australia’s Digital Experience Gap with SAP: A World-First Study—SAP Australia with Howorth – opr

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES – AUSTRALIA/NEW ZEALAND

UMood – UNIQLO with opr

Virgin Australia Kids Class—Virgin Australia with Pulse Communications – opr

BUSINESS-TO-BUSINESS MARKETING

Kronos Motivating Millennials: Managing tomorrow’s Workforce, Today—Kronos with Howorth – opr

EMPLOYEE COMMUNICATIONS

a-FUSION Humanising a Massive IT Change—Canon with Impact – opr

RETAILERS

The World’s First Virtual Reality Department Store by eBay—eBay Australia with Pulse Communications – opr

TECHNOLOGY (CONSUMER)  

Acorns: Mighty Oaks From Little Acorns Grow—Acorns Australia with Howorth – opr