6 September 2016, Sydney: opr Australia has proved its ability to triumph across a range of categories with seven shortlists in the 2016 Asia-Pacific SABRE Awards. The shortlisted campaigns broadly range from developing The World’s First Virtual Reality Store with eBay Australia to humanising a massive IT change for Canon Australia employees. Ogilvy also leads the way across the region with 23 nominees among the finalists.
The SABRES celebrate the best and brightest work produced by PR agencies and in-house teams, with categories ranging from big brand-building ideas to strategic employee engagement plans.
This year’s awards attracted more than 1,500 entries and provide the opportunity for opr to showcase creativity, strategic planning and work that drives real business impact for clients.
opr has been recognised through its member agencies Howorth, Pulse, opr Employee Experience and opr Melbourne in business-to-business marketing, measurement and evaluation, employee communications, retail, technology and consumer. Our broad range of skills in specialised areas is attributed to our integrated approach to communications and tireless push to achieve the best for our clients.
The complete list of shortlisted campaigns are:
DIAMOND SABRE AWARDS
MEASUREMENT AND EVALUATION
Mining Australia’s Digital Experience Gap with SAP: A World-First Study—SAP Australia with Howorth – opr
GOLD SABRE AWARDS
GEOGRAPHIC CATEGORIES – AUSTRALIA/NEW ZEALAND
UMood – UNIQLO with opr
Virgin Australia Kids Class—Virgin Australia with Pulse Communications – opr
Kronos Motivating Millennials: Managing tomorrow’s Workforce, Today—Kronos with Howorth – opr
a-FUSION Humanising a Massive IT Change—Canon with Impact – opr
The World’s First Virtual Reality Department Store by eBay—eBay Australia with Pulse Communications – opr
Acorns: Mighty Oaks From Little Acorns Grow—Acorns Australia with Howorth – opr