June 21, 2013: Mercer, a global consulting leader in talent, health, retirement and investments, has appointed opr Australia as its communications and public relations agency across Australia and New Zealand.
opr’s remit will cover all aspects of Mercer’s media strategy including social media strategy and implementation.
opr Melbourne’s Managing Director, Alexandra Kelly, said: “We are incredibly excited to be working alongside Mercer, to develop and extend its brand reputation in this market. This new partnership is a great opportunity for all involved, to take the Mercer brand into the next phase of its business.”
Michael Hill, Mercer’s Market Development Leader, Pacific, said: “opr’s creative approach to addressing our requirements to communicate and build brand awareness with both a corporate and consumer audience was a key factor in the decision.
“Mercer is in a very exciting phase, we are investing in our people, our infrastructure and our growth and opr has the breadth of specialists to understand the complexities of our business model. We’re excited to have the team on board – and are looking forward to seeing our ideas in action,” added Hill.
opr is a joint venture between WPP and STW Group, Australia’s leading marketing content and communications group.
For more information please contact:
Sandra Renowden, STW PR
Ph: +61 403 823 218
ABOUT OGILVY PUBLIC RELATIONS
opr (opr) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. opr integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. For more information, visit our Web site at www.opragency.com.au or follow us on Twitter at @ogilvypraus.
Mercer is a global consulting leader in talent, health, retirement and investments. Mercer helps clients around the world advance the health, wealth and performance of their most vital asset – their people. Mercer’s 20,000 employees are based in more than 40 countries. Mercer is a wholly owned subsidiary of Marsh & McLennan Companies (NYSE: MMC), a global team of professional services companies offering clients advice and solutions in the areas of risk, strategy and human capital. With 53,000 employees worldwide and annual revenue exceeding $11 billion, Marsh & McLennan Companies is also the parent company of Marsh, a global leader in insurance broking and risk management; Guy Carpenter, a global leader in providing risk and reinsurance intermediary services; and Oliver Wyman, a global leader in management consulting.
For more information, visit www.mercer.com.au.
Follow Mercer on Twitter @MercerAu, @MercerInsights