Launched on Saturday 19th May by Environment and Climate Change Minister Ryan Smith, the ‘Get it Right on Bin Night’ campaign marks the first time the Victorian Government and 30 local councils have joined together to implement a metropolitan wide recycling campaign that uses simple, consistent messages and signage.
‘Get it Right on Bin Night’ comprises TV and press advertising, a new website and social media.
opr Melbourne Managing Director Lelde McCoy said the opportunity to work on such an important campaign to help educate and motivate the community to improve household recycling was welcomed by her team.
“We’re absolutely thrilled to work with Sustainability Victoria to develop and implement the public relations component of such a worthwhile campaign.
“While Melburnians are highly committed to, and enthusiastic about recycling, up to 20 per cent of waste in the average household bin that is sent to landfill could have been recycled.
“Over the coming months, we look forward to securing media coverage about the campaign and motivating Melburnians to ‘recycle right’ and more often,” Lelde said.
Media coverage will help convey key campaign messages that explain what is the ‘right’ recycling behaviour to increase household recycling and reduce contamination (garbage) in the recycling bin including: ‘Don’t put recycling in plastic bags’ and ‘recycle right in every room.’
The campaign is a partnership between the Victorian Government, through Sustainability Victoria, the Metropolitan Waste Management Group, the Australian Packaging Covenant and metropolitan local councils.