opr and its member agencies were recognised at last night’s PRIA NSW Awards For Excellence.
The award ceremony celebrates its 40th year of recognising excellence in public relations.
opr was awarded for best practice in four categories: employee relations, experiential marketing, business-to-business communications and startup.
Such recognition is attributed to the agency’s ability to embrace innovation, develop integrated campaigns and challenge conventional thinking.
The awarded campaigns were:
Acorns, ‘Mighty Oaks from Little Acorns Grow’ – Start-up – commended
SAP – ‘The Digital Experience Report’ – Business-to-Business – highly commended
eBay – ‘The World’s First Virtual Reality Store’ – Experimental – highly commended
Canon – ‘a-FUSION, Humanising a massive IT change’ – Employee Relations- highly commended
For more information head to http://www.pria.com.au/eventsawards/golden-target-awards