opr Australia Announces Senior Addition to its 360° Digital Influence Group

opr Australia Announces Senior Addition to its 360° Digital Influence Group
May 1, 2009 Kaz Scott

Brian Giesen1opr Australia (opr) announced today that Brian Giesen, current vice-president and senior strategist with opr’s 360° Digital Influence Group in Washington, DC, has joined opr in the position of Digital Strategist.
An award-winning global expert, Giesen brings more than ten years of experience developing, managing and executing a range of digital marketing and social media campaigns for brands such as Lenovo, Johnson & Johnson, Unilever, DuPont, Yum!, National Institutes of Health and the Lance Armstrong Foundation. Working from opr’s Sydney office for the next 12 months, he will provide senior counsel on crisis and issues management from a digital perspective, educate employees on the fundamental parts of digital influence strategy and educate on a range of digital tools to help build further understanding on the power of digital influence among both existing and new clients.

“This is a well timed appointment and provides all the opr companies in Australia the opportunity to further grow our digital influence skills as they become increasingly important to our client’s communications campaigns,” opr’s Managing Director John Studdert said. “Brian will also boost our leadership position in the Australian market across each of the areas of specialisation, while maintaining a high-level global role based out of Sydney.”

Giesen will also work with other Australian-based STW Group and Ogilvy Group companies, including Singleton Ogilvy & Mather, OgilvyOne, OgilvyInteractive, and Neo@Ogilvy.

“The Australian opr companies have already established themselves as leaders, having executed a number of digital campaigns for their clients,” Giesen said. “I’m excited at the prospect of now working alongside them in person, to merge our international experience from our overseas campaigns, with local and regional clients.

“With the explosive growth of online media, consumer word of mouth and new technologies springing up every day, we now have to create comprehensive digital strategies for clients who want to engage customers or constituents in direct conversation. We’ve spent several years developing our methodology for identifying and engaging these new influencers in a way they find valuable, and it is this discipline we call digital influence.”

Prior to joining opr, Giesen worked as a legislative assistant for US Congressman Jay W. Johnson, where he lead an effort to promote the federal E-Rate program, connecting Wisconsin schools and libraries to the Internet. He holds a bachelor’s degree in political science from the University of Wisconsin – Madison, and is an active member of the Social Media Club of Washington, DC.

Brian’s arrival in Australia follows the appointment last month of Thomas Crampton. Thomas is a veteran, award-winning journalist and digital media specialist and was named Asia Pacific Regional Director of 360° Digital Influence at opr Worldwide. In addition to his Australian responsibilities, Brian will support Thomas and the region.

Brian will be speaking at The Insight Exchange’s launch event, The Power of Influence, on 19 May 2009, where he will give an overview of how influence impacts the success of businesses.

Visit www.theinsightexchange.com for more information.


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